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商品編號： 9-309-031 出版日期： 2008/10/01 作者姓名： Kanter, Rosabeth Moss;Bird, Matthew 商品類別： General management 商品規格： 16p 再版日期： 2009/09/15 地域： 產業： 個案年度： 2001 - 2008
商品敘述：
A.G. Lafley and P&G leaders decided to approach the Gillette integration differently from previous mergers. Using P&G''s purpose, values, and principles (PVP) it treated the acquisition as a merger which sought to take the "best of both" from each company. In the integration''s first phase, prior to the change of control, the strategy achieved successes while creating some unexpected challenges. How should the integration leaders address these challenges moving forward?
涵蓋領域：
Change management;Asset management;International business;Organizational change
相關資料：
Case Teaching Note, (5-310-018), 15p, by Rosabeth Moss Kanter, Matthew Bird
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